Food Trucks & Pop-ups

Food trucks, pop-up kitchens, and mobile caterers face unique challenges: changing locations, limited daily stock, and the need for pre-orders. This guide explains how to use multiple stores with a landing page to manage day-based or location-based menus.

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The Challenge

Traditional single-store setups don’t work well when:

• You’re at a different location each day
• Stock is prepared fresh and limited per day
• Customers need to pre-order for specific dates
• You want to close ordering once daily capacity is reached

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The Solution: Day/Location-Based Stores

Create a separate store for each day or location, then use a landing page to guide customers to the right one. Example setup for a food truck: Each store has its own:

• Menu and pricing
• Inventory limits
• Opening hours
• Pre-order settings

A single landing page links them all together.

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Setting Up Day-Based Stores

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Step 1: Create Your First Store

Set up your base store with your full menu:

1. Create a new store in the dashboard
2. Name it clearly: “Friday - Brewery District”
3. Set the location address
4. Build your menu with products and modifiers
5. Enable inventory tracking for limited items

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Step 2: Duplicate for Each Day/Location

For each additional day or location:

1. Contact support to duplicate your store
2. Rename it appropriately: “Saturday - Farmers Market”
3. Update the address if location differs
4. Adjust menu if offerings vary by day
5. Reset inventory levels

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Step 3: Configure Pre-orders

Each store should accept pre-orders for its specific day:

1. Go to Settings > Operations
2. Enable Pre-orders
3. Set Pre-order days ahead (e.g., 7 days)
4. Configure available time slots

For a Friday-only store, customers can order anytime during the week for Friday pickup.

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Step 4: Set Opening Hours

Configure each store’s hours to match when you’re at that location:

1. Go to Settings > Opening Hours
2. Set hours only for the relevant day
3. Leave other days closed

Example for “Friday - Brewery District”:

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Step 5: Request a Landing Page

Contact support to create a landing page that:

• Shows your branding and logo
• Lists all your day/location stores
• Lets customers choose where and when to order
• Links directly to each store’s menu

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Managing Daily Stock

Use inventory tracking to limit orders to what you can produce.

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Enable Inventory Tracking

For each limited item:

1. Go to Menu > Products
2. Click on the product
3. Enable Track Inventory
4. Set the available quantity

When inventory reaches zero, the item shows as unavailable.

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Reset Inventory Daily

Before each service day:

1. Open the relevant day’s store
2. Go to Menu > Products
3. Update inventory levels for each item

Example for a taco truck:

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Sold Out Behaviour

When an item sells out:

• It displays “Sold out” on the menu
• Customers cannot add it to cart
• Existing orders are unaffected

This prevents overselling and customer disappointment.

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Example Configurations

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Weekly Food Truck Route

5 stores, one per weekday location: Landing page shows: “Where would you like to order from?”

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Weekend Pop-up with Limited Drops

2 stores for Saturday and Sunday: Both stores have identical menus but separate inventory. When Saturday sells out, Sunday remains available.

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Multi-Location Food Truck Fleet

3 trucks operating simultaneously: Each truck has its own store with location-specific inventory.

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Customer Experience

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Finding You

Share your landing page URL everywhere:

• Social media bio
• Google Business Profile
• Printed materials
• At the truck itself

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Ordering Flow

1. Customer visits your landing page
2. They select their preferred day/location
3. Menu opens for that store
4. They browse, add items, and choose a pickup time
5. They pay online
6. Order prints at your truck (or you receive it in the app)
7. They collect at the scheduled time

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Pre-order Benefits

Pre-orders help you:

• Plan prep - Know exactly what to make
• Reduce waste - Cook to demand
• Skip queues - Faster service for pre-order customers
• Guarantee stock - Customers secure limited items

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Operational Tips

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Promote Each Day’s Location

Post daily on social media:

• Where you’ll be
• What’s on the menu
• Link to that day’s store

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Manage Customer Expectations

On your landing page or store notice, explain:

• “Select your pickup day below”
• “Pre-orders close 2 hours before service”
• “Items are limited - order early to avoid disappointment”

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Handle Walk-ups

Keep some stock for walk-up customers:

• Set inventory slightly below actual capacity
• Add a “Walk-up specials” product for on-the-day items
• Use the snoozing feature to add items mid-service

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Track Performance by Location

Compare stores to see:

• Which locations drive most orders
• Average order value per location
• Pre-order vs walk-up ratio
• Popular items by day

Use this data to optimise your route and menu.

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Printing and Notifications

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At the Truck

Set up a portable printer to receive orders:

1. Go to Settings > Printing
2. Configure your thermal printer
3. Orders print automatically with pickup time

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Mobile Notifications

Use the StoreKit app to:

• Receive order notifications
• Mark orders as ready
• Track today’s sales

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Seasonal and Event Stores

The same approach works for:

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Festival Stalls

Create a store for each festival date:

• “Reading Festival - Friday”
• “Reading Festival - Saturday”
• “Reading Festival - Sunday”

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Christmas Markets

One store per market day with appropriate inventory:

• “Christmas Market - Dec 15”
• “Christmas Market - Dec 16”
• “Christmas Market - Dec 17”

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Private Events

Create a temporary store for catering events:

• Set menu specifically for that event
• Open orders a week before
• Close after the event

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Getting Started

1. Plan your schedule - List all days/locations you operate
2. Create your first store - Build menu, set inventory
3. Contact support - Request store duplication and landing page
4. Configure each store - Hours, inventory, pre-order settings
5. Share your landing page - Promote across all channels

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Related Guides

• Pre-orders & Scheduling - Configure pre-order windows
• Inventory Tracking - Manage stock limits
• Opening Hours - Day-specific availability
• Printer Setup - Portable printing