Loyalty Programs

Loyalty programs turn one-time customers into regulars. storekit integrates with leading loyalty platforms so your customers can earn and redeem rewards directly in the ordering flow - no separate apps or cards required.

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Why Loyalty Matters

Acquiring a new customer costs 5-7x more than retaining an existing one. A well-designed loyalty program:

• Increases order frequency - Customers return to earn and redeem rewards
• Boosts average order value - Points thresholds encourage larger orders
• Builds emotional connection - Rewards make customers feel valued
• Generates data - Track customer preferences and behaviour
• Reduces reliance on discounts - Rewards feel earned, not given away

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Supported Integrations

storekit integrates natively with two leading loyalty platforms:

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Piggy

Piggy is a flexible loyalty and marketing platform popular across Europe. Key Features:

• Points/credits system - Customers earn credits on every order
• Rewards catalogue - Offer free items, discounts, or percentage off
• Vouchers - Time-limited rewards with expiration dates
• Gift cards - Sell and redeem digital gift cards
• Automated campaigns - Birthday rewards, win-back emails, and more
• Multi-location support - Unified loyalty across all your stores

Reward Types:

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Como

Como is an enterprise-grade loyalty platform for hospitality brands. Key Features:

• Points balance - Earn monetary points on purchases
• Pay with points - Use accumulated points to pay for orders
• Deals and offers - Targeted promotions based on behaviour
• Membership tiers - Bronze, Silver, Gold progression
• Omnichannel - Works across online, in-store, and app
• Advanced segmentation - Personalised rewards based on data
• Enterprise reporting - Deep analytics and insights

Best For: Multi-location brands wanting sophisticated loyalty with CRM capabilities.

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Linking Products to Como Rewards

When a reward in Como applies to specific products, you tell Como which product codes it covers. storekit identifies each purchased item to Como using the first of these identifiers that is set:

1. PLU - on menus synced from a POS this is filled in by the sync; for Toast it is the item’s GUID from your Toast menu.
2. SKU / PLU - the product field of that name in the menu editor.
3. POS ID - the product field of that name, shown on Comtrex, Centegra and Tissl menus.
4. Product ID - the read-only identifier at the bottom of the product’s edit panel. See Product ID.

So on a Toast-connected menu, enter the Toast item’s GUID in Como rather than the Product ID. On a menu with no POS connection and no PLU or SKU filled in, use the Product ID. Product IDs are per menu - the same dish listed on two menus is two products with two different Product IDs. POS identifiers such as the PLU come from your till. There’s nothing to resync after you change a reward in Como: storekit sends the item identifiers with every purchase and Como works out which rewards apply each time.

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How It Works

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Customer Experience

1. Sign up - Customer enters email or phone at checkout
2. Verify - One-time code confirms their identity
3. Earn - Points accumulate automatically on every order
4. View rewards - Available rewards display in the basket
5. Redeem - One tap applies the reward to their order

The entire flow happens within your storekit store - no app downloads or card scans.

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Rewards Display

When a customer is logged in, their available rewards appear as a horizontal carousel in the checkout:

• Reward name and image
• Points/credits required
• Expiration date (if applicable)
• One-tap redeem button

Rewards that aren’t applicable to the current cart (e.g., “Free burger” when there’s no burger in the order) are shown but greyed out.

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Benefits for Your Business

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Gift Cards

Both Piggy and Como support digital gift cards that integrate with storekit:

• Sell gift cards - Customers purchase cards for friends and family
• Redeem at checkout - Enter gift card code to apply balance
• Partial redemption - Use part of the balance, save the rest
• Balance checking - Customers can check remaining balance

Gift cards are particularly powerful for:

• Holiday gifting seasons
• Corporate gifting programs
• “Sorry we messed up” recovery gestures

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Setting Up Loyalty

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Prerequisites

1. Create an account with Piggy or Como
2. Configure your program - Set earn rates, rewards, and tiers
3. Get your API credentials - Required for storekit integration

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Connect to storekit

1. Go to Stores → your store → Settings → Integrations
2. Select Piggy or Como
3. Enter your API credentials
4. Configure display options
5. Test with a sample order

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Program Design Tips

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Keep It Simple

The best loyalty programs are easy to understand:

• Clear earn rate - “£1 = 1 point” is better than complex multipliers
• Achievable rewards - First reward should be reachable in 2-3 orders
• Visible progress - Show customers how close they are to the next reward

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Reward What You Want

Design rewards that drive desired behaviour:

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Communicate Value

Make sure customers know about your program:

• Mention it on your store homepage
• Highlight points earned on the confirmation page
• Send “points balance” reminders via email
• Celebrate when customers unlock rewards

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Measuring Success

Track these metrics to evaluate your loyalty program:

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Getting Started

If you’re new to loyalty:

1. Choose a platform - Piggy for flexibility, Como for enterprise
2. Design a simple program - Start basic, iterate based on data
3. Connect to storekit - Follow the integration steps above
4. Promote enrollment - Make it visible and valuable
5. Monitor and adjust - Review metrics monthly and refine

For most restaurants, loyalty pays for itself within 2-3 months through increased repeat orders and higher customer lifetime value.