How Stories Work
Stories appear as a horizontal row on your menu page, showing each story’s cover video. By default the row sits after the first category. To move it, go to Stores → your store → Settings → Design & Branding → Menu and set Stories position:0 puts stories at the top of the menu, 1 after the first category, 2 after the second, and so on. The row is hidden while a customer is searching the menu.
When a customer taps a story, it opens in a full-screen viewer where they can:
- Tap - Tap anywhere in the right-hand third to go forward a page, or the left-hand third to go back
- Hold - Hold a finger on the screen to pause, and let go to resume
- Act - Tap a call-to-action to add or open an item, jump to a category or follow a link
- Close - Tap the close button or use the device’s back button
Call-to-Action Types
Every story page can include a call-to-action button. In the story editor you set it under Button, which offers None, Product, Category and Link:
This list is fixed. Add straight to basket is ticked when you choose Product. The button text defaults to “Add to Basket”, “View Item”, “View Category” or “Learn More” (for Link). To change it, type your own wording in Button text.
Content Recommendations
Hero Items
Feature your signature dishes and bestsellers. These are the items that define your brand and drive the highest margins.- Show the sizzle - Capture the steam, the cheese pull, the pour
- Keep it short - 5-15 seconds is the sweet spot
- End with the hero shot - Leave them hungry
Behind the Scenes
Give customers a window into your kitchen and team. Authenticity builds trust and loyalty.- Prep work - Show ingredients being prepared fresh
- The team - Introduce your chefs and staff
- The process - From raw ingredients to finished dish
Limited Time & Seasonal
Create urgency with time-sensitive content.- Daily specials - “Today only” drives immediate action
- Seasonal menus - Build anticipation for what’s new
- Last chance - Ending soon? Let them know
Social Proof
Leverage your best content from social media.- Customer reactions - Real people enjoying your food
- Reviews come to life - Visual testimonials
- Busy service - Show the energy of a packed restaurant
Best Practices
Vertical Format
Always shoot in 9:16 portrait orientation. This fills the entire screen and feels native to mobile users.
Sound Optional
Videos start muted. Make sure your content works without sound - use visually compelling footage.
Cover Video Matters
The cover video is what customers see in the row before they tap. Start it with an appetising shot, not a black screen or logo.
Keep It Fresh
Update stories regularly. Stale content gets ignored. Aim to refresh weekly.
Getting Started
Stories are managed in the storekit dashboard. To add your first story:1
Open Content
Go to Marketing → Content. Click Create Story, or Create your first story if you have none yet.
2
Upload the video
Under Video, upload a vertical video (9:16 portrait). This is page 1 of the story, and it is Also used as the cover in the row on your menu unless you set a separate cover. Click the story name in the top bar to rename it.
3
Add a button
Under Button, choose None, Product, Category or Link, then pick the product or category, or enter the URL. Optionally change the Button text.
4
Choose where it shows
Under Where it shows, the Website menus row lists the stores that show the story. Click Change stores to pick them; with a single store, use its toggle. If you have a storekit app, turn on App to show the story on the app home screen.
5
Add more pages (optional)
Open More options. Under Pages, click Add page for each further clip; each page has its own video and button. Under Cover video, click Use a different video to replace the page 1 cover. Under Schedule, set dates for website menus.
6
Publish
Click Publish to make the story live, or Save draft to keep it hidden. Publishing needs at least one store or App turned on.
Need help creating video content? Check out our guides on Product Photography and Videos.