Stories Strategy & Best Practices

Stories bring your menu to life with Instagram-style vertical videos embedded directly in your ordering experience. They’re the most engaging way to showcase your food and connect with customers at the moment they’re deciding what to order.

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How Stories Work

Stories appear as a horizontal row on your menu page, showing each story’s cover video. By default the row sits after the first category. To move it, go to Stores → your store → Settings → Design & Branding → Menu and set Stories position: 0 puts stories at the top of the menu, 1 after the first category, 2 after the second, and so on. The row is hidden while a customer is searching the menu. When a customer taps a story, it opens in a full-screen viewer where they can:

• Tap - Tap anywhere in the right-hand third to go forward a page, or the left-hand third to go back
• Hold - Hold a finger on the screen to pause, and let go to resume
• Act - Tap a call-to-action to add or open an item, jump to a category or follow a link
• Close - Tap the close button or use the device’s back button

On a keyboard, the left and right arrow keys move between pages and Escape closes the viewer. Each story contains one or more pages (videos), and each page can have its own call-to-action button. When a page’s video ends, the viewer moves to the next page, then to the next story. After the last page of the last story, the viewer closes.

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Call-to-Action Types

Every story page can include a CTA button to drive customer action: This list is fixed. The button text defaults to Add to Basket, View Item, View Category or Learn More (for External URL). To change it, click Customise next to Button label when you add or edit the page.

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Content Recommendations

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Hero Items

Feature your signature dishes and bestsellers. These are the items that define your brand and drive the highest margins.

• Show the sizzle - Capture the steam, the cheese pull, the pour
• Keep it short - 5-15 seconds is the sweet spot
• End with the hero shot - Leave them hungry

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Behind the Scenes

Give customers a window into your kitchen and team. Authenticity builds trust and loyalty.

• Prep work - Show ingredients being prepared fresh
• The team - Introduce your chefs and staff
• The process - From raw ingredients to finished dish

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Limited Time & Seasonal

Create urgency with time-sensitive content.

• Daily specials - “Today only” drives immediate action
• Seasonal menus - Build anticipation for what’s new
• Last chance - Ending soon? Let them know

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Social Proof

Leverage your best content from social media.

• Customer reactions - Real people enjoying your food
• Reviews come to life - Visual testimonials
• Busy service - Show the energy of a packed restaurant

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Best Practices

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Getting Started

Stories are managed in the storekit dashboard. To add your first story: For editing, scheduling, reordering and troubleshooting, see → Create and manage menu stories.