A well-structured menu helps customers decide faster and order more. Poor structure leads to abandoned carts and missed sales.Documentation Index
Fetch the complete documentation index at: https://storekit.com/docs/llms.txt
Use this file to discover all available pages before exploring further.
Categories
Keep Names Short and Clear
Category names should be instantly understood:| Good | Avoid |
|---|---|
| Starters | Small Plates & Nibbles to Share |
| Burgers | Our Famous Handcrafted Burgers |
| Sides | Accompaniments |
| Drinks | Beverages & Refreshments |
Add Brief Descriptions
Category descriptions help customers understand what’s in each section:- Explain how items are meant to be enjoyed (“Perfect for sharing”)
- Highlight key ingredients (“All served with hand-cut chips”)
- Set expectations (“Served 12pm-3pm only”)
Items
Names Matter
Item names should be descriptive but concise. Customers scan menus quickly.Descriptions: First 60 Characters Count
Most of your item description gets truncated on the menu page - only the first ~60 characters show before customers tap to see more. Front-load the important stuff:- Key ingredients first
- Dietary info (V, VG, GF) early
- Save the story for later in the description
Menu Layouts
Choose a layout that matches your food:| Layout | Best For | Example Categories |
|---|---|---|
| A la carte | Full-service restaurants | Starters, Mains, Desserts |
| By food type | Fast food, takeaway | Burgers, Pizza, Salads |
| Small form | Build-your-own concepts | Base → Protein → Toppings |
Keep It Focused
Shorter menus convert better:- Fewer choices = faster decisions - Analysis paralysis is real
- Quality over quantity - 20 great items beats 50 average ones
- Easier operations - Less waste, faster prep, consistent quality
Bundles
Group items together to increase average order value:- Meal deals - Main + side + drink at a slight discount
- Family bundles - Complete meals for 2-4 people
- Sharing platters - Multiple items in one selection
Modifiers
Let customers customise their order:- Required choices - Size, protein, base
- Optional extras - Extra toppings, sauces, sides
- Dietary swaps - Gluten-free bun, oat milk
Quick Checklist
- Category names are 1-3 words
- Each category has a brief description
- Important info is in first 60 characters of item descriptions
- Menu has 20-80 items (not 100+)
- Low sellers have been removed
- Bundles are available for common combinations
- Modifiers cover common customisations