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Start with the businesses already choosing you. A reliable first order and a relevant reason to book again are more useful than a generic discount sent to every contact.

Build a Short Company List

Use Company Customers to identify businesses with recent orders, several bookers or regular group bookings. Read their order history and note the person who usually arranges food, the usual headcount and the occasions they order for. Do not assume every work-email order is an office event.

Make the Menu Work for Groups

Offer a short, photographed selection with clear portions. Show how many people each platter or bundle serves, and make dietary choices and allergen information clear. Include breakfast options if you can fulfil them reliably, and useful additions such as drinks, sides and desserts. Link to one menu rather than asking the organiser to assemble an order from a long everyday menu. See Products, Tags and Allergens and Set Up a Catering Store.

Make the First Booking Manageable

Offer a group size your kitchen can serve consistently. Set realistic minimum order values, delivery coverage and advance-booking windows. Protect the lunch window by checking upcoming orders before accepting extra commitments. For an agreed balance collected separately, Payment Links can provide a payment route. Check what has already been paid before requesting another payment; do not collect the same balance twice.

Make the Second Order Specific

After a successful order, follow up with the organiser where their preferences and applicable marketing rules allow it. Refer to the actual occasion and items, and offer one useful next step.
Thanks for choosing us for your team lunch. If you have another meeting coming up, we can help plan the same mix of wraps and sandwiches, with drinks added if useful. Let us know the date, headcount and any dietary requirements, or book through our catering menu.
Confirm the new date, delivery details, guest count and dietary requirements rather than assuming they are unchanged. Do not promise a one-click reorder or automatic company follow-up from the Companies page.

Review What Brings People Back

Use the company’s order history and monthly trend to see whether bookings continue. Compare like-for-like periods and check individual orders for context: one large event can lift spend without creating a regular customer. Keep the dependable favourites, then suggest additions that suit the next occasion. These are business recommendations, not guaranteed results or automated actions performed by storekit.