Videos

A product video plays in place of the product image when a customer opens the item. A short clip of sizzling meat, bubbling cheese or a perfectly poured drink captures attention in a way a static image can’t.

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How Product Videos Work

When a customer taps a product that has a video, the video takes the place of the image at the top of the product details:

• Auto-plays as soon as the product opens
• Loops continuously - there is no play button
• Muted - audio is never played
• Shows a poster frame while loading - taken from the first frame of the video

The video does not replace the image in the menu list. Customers still see the product Image while browsing, so keep a photo on every product that has a video. After upload, storekit transcodes the video and streams it in the size that suits the customer’s device and connection. You do not need to export different versions.

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Technical Requirements

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Video Specifications

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Why Square or Landscape?

The video fills the width of the image area at the top of the product details. A square (1:1) or landscape (16:9) video leaves room for the name, description and price below it. A tall video pushes those details further down the screen.

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What Makes a Great Product Video

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Keep It Short

The best product videos are 3-6 seconds. You’re not telling a story - you’re creating a moment of appetite appeal. Show the hero shot and move on.

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Focus on Movement

Capture what makes the dish come alive:

• Steam rising from hot dishes
• Cheese pulling on pizza or burgers
• Sauce drizzling over a finished plate
• Bubbles fizzing in drinks
• Sizzling on a hot pan
• Breaking into crispy items to reveal the inside

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Loop-Friendly Editing

Since videos loop continuously, edit them to be seamless:

• Avoid abrupt starts or endings
• Don’t include audio cues that repeat jarringly
• Consider a subtle fade or the action naturally resetting
• Test how it looks when it loops 3-4 times

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Filming Tips

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Equipment

You don’t need professional gear - a modern smartphone works great:

• Use the rear camera - better quality than front-facing
• Clean your lens - fingerprints ruin footage
• Use a tripod or stable surface - shaky video looks amateur
• Shoot in good light - same principles as photography

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Camera Settings

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Lighting

• Natural light is best - shoot near windows
• Avoid mixed lighting - stick to one colour temperature
• No harsh shadows - use diffused or bounced light
• Consistent lighting - match your product photos

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Content Ideas

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Common Mistakes to Avoid

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Editing Basics

You don’t need professional software. Free mobile apps like CapCut, InShot, or the built-in Photos app can:

• Trim to the best 3-6 seconds
• Crop to square aspect ratio
• Adjust brightness and contrast
• Export at 1080p in MP4 format

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Export Settings

When exporting your final video:

• Format: MP4 (H.264) is the safest choice, though storekit accepts other video formats and converts them
• Resolution: 1080x1080 (square) or 1920x1080 (landscape)
• File size: under 100 MB
• Audio: Can be included but is never played

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Uploading Videos

To add a video to a product:

1. Go to Menus in the left-hand navigation and click Edit on the menu
2. Click the product to open the Edit product panel
3. Click the Video tab
4. Drop the file on the upload area or click it to choose a file. You can upload from your device, Dropbox, Google Drive or a URL. Files can be up to 100 MB.
5. Wait for the thumbnail to appear, then click Save changes

Only one video can be attached to a product. Uploading a new one replaces it. To remove a video, open the Video tab, click the red cross next to the Video label and click Save changes. The product goes back to showing its image. You can also see which products have a video in Grid View: the Video column is filled for any product with one attached.

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Video vs Stories