Explore: Build Your Own Sales Report

Explore lets you build a sales report by choosing a measure, a breakdown, a time interval and filters. Open it from Analytics → Explore in the dashboard sidebar.

The walkthrough steps through Peak hours, busiest day, delivery vs pickup by week, average order value by channel, and pre-order vs ASAP by day in a pivot, then copies the link.

What Explore Can Answer

Which day of the week or hour has the most orders or revenue.
When order activity peaks across the week, using a day-by-hour heatmap.
How revenue, order value, refunds or service times vary by store, channel, fulfilment or order timing.
How a measure changes by hour, day, week or month.
Which orders make up a value in a table, by opening its order drilldown.

The Controls

Control	What it does
What to show	Groups the measure, breakdown and time-interval controls.
Measure	Chooses the number shown in the chart and table. The fixed list is in Measures.
Split by	Breaks the result into groups such as stores or days of the week. Choose No breakdown to leave it unsplit.
Then split by	Adds a second breakdown when the selected Split by value supports one. Choose No secondary to leave it unset. The allowed combinations are listed below.
Show per	Sets the time interval for time-based views: Hour, Day, Week or Month.
Only include	Filters by Store, Fulfillment or Channel. Leaving a filter empty includes all values.
Count orders by	Switches between Order date and Due date. Order date is the default. Order date counts an order on the day it was placed; Due date counts pre-orders on the day they are due, with days starting at 5 AM.
Date range picker	Chooses a preset period or a custom date range. The comparison picker beside it offers comparisons supported by that period.
Chart	Changes the chart type. Heatmap is available only when the two breakdowns are By Day of Week and By Hour of Day, in either order.
Customize	Opens the controls on smaller screens. On larger screens, the controls remain visible beside the chart and table.
Options	Contains the Count orders by setting.
Reset	Resets the measure, breakdowns, chart, order-date mode, table view and filters. It does not reset the period or comparison.
Copy link	Copies a URL for the current report settings, including the store selection and custom date-range boundaries.
Table / Pivot	Switches the results table. Pivot appears when a valid second breakdown is selected and shows both breakdowns.
Export CSV	In Table view, downloads the data table as a CSV file.

Click a data-table row to open the matching orders in a drilldown panel.

Fixed Options

Measures

The Measure list is fixed at 14 options.

Measure	URL value	Notes
Revenue	`gross_revenue`
Orders	`active_order_count`
Avg Order Value	`avg_order_value`
Discounts	`gross_discount`
Refunds	`refund_amount`
Refund Count	`refund_count`	Number of refund transactions, not refunded orders.
Refund Rate	`refund_rate`	Refund transactions as a share of orders. An order refunded more than once counts once for each refund.
Rejection Rate	`rejection_rate`	Percentage of orders rejected by the venue.
Avg Acceptance Time	`avg_acceptance_time`	Average time from order placement to venue acceptance (minutes).
Avg Completion Time	`avg_completion_time`	Average time from acceptance to completion (minutes). Orders without a completion time are excluded.
Items per Order	`items_per_order`	Average number of line items per order.
Tips	`active_total_tip`
Delivery Fees	`active_total_delivery_fee`
Service Charges	`active_total_service_charge`

Breakdowns

The Split by list is fixed:

Breakdown	URL value
No breakdown	`none`
By Fulfillment	`fulfillment`
By Channel	`channel`
By Store	`venue`
By Pre-order / ASAP	`order_timing`
By Basket Size	`basket_size`
By Day of Week	`day_of_week`
By Hour of Day	`hour_of_day`

Then split by is limited to these fixed combinations:

Split by	Then split by
By Fulfillment	By Channel, By Store, By Pre-order / ASAP, By Day of Week
By Channel	By Fulfillment, By Store, By Pre-order / ASAP, By Day of Week
By Store	By Fulfillment, By Channel, By Pre-order / ASAP
By Pre-order / ASAP	By Fulfillment, By Channel, By Store
By Basket Size	By Fulfillment, By Channel, By Store
By Day of Week	By Hour of Day, By Fulfillment, By Pre-order / ASAP
By Hour of Day	By Day of Week

No breakdown has no second-breakdown options. The Then split by selector also has a fixed No secondary option.

Charts and Time Intervals

The fixed chart types are Line, Bar, Stacked, Area and Heatmap. Heatmap is enabled only for the By Day of Week and By Hour of Day pair. The chart shows the chosen measure in each weekday-and-hour cell. The fixed Show per intervals are:

Label	URL value
Hour	`hour`
Day	`day`
Week	`week`
Month	`month`

Fulfillment and Channel Filters

The Fulfillment filter has these fixed options: Delivery, Pickup, In-Store, Curbside, Catering Delivery and Catering Pickup. The Channel filter has these fixed options: Web, App and Kiosk.

Periods and Comparisons

The date-range picker has these fixed preset periods, as well as Custom range:

Period label	URL value
Today	`today`
Yesterday	`yesterday`
Last 7 days	`7d`
Last 14 days	`14d`
Last 30 days	`30d`
Last 90 days	`90d`
Last 365 days	`365d`
All time	`allTime`
Week to date	`weekToDate`
Month to date	`monthToDate`
Quarter to date	`quarterToDate`
Year to date	`yearToDate`
Last week	`lastWeek`
Last month	`lastMonth`
Last quarter	`lastQuarter`
Last year	`lastYear`
Custom range	`custom`

The comparison choices depend on the selected period. These lists are fixed:

Period	Comparison choices
Today or Yesterday	No comparison (`none`), Previous day (`previous`), Same day last week (`week`), Same day 4 weeks ago (`month`), Same day last year (`year`)
Last 7 days, Last week or Week to date	No comparison (`none`), Previous week (`previous`), 4 weeks ago (`month`), Same week last year (`year`)
Last 14 days, Custom range or any other period	No comparison (`none`), Previous period (`previous`), 4 weeks ago (`month`), Previous year (`year`)
Last 30 days, Last month or Month to date	No comparison (`none`), Previous period (`previous`), 4 weeks ago (`month`), Same month last year (`year`)
Last 90 days, Last quarter or Quarter to date	No comparison (`none`), Previous period (`previous`), Previous quarter (`quarter`), Same quarter last year (`year`)
Last 365 days, Last year or Year to date	No comparison (`none`), Previous period (`previous`), Previous year (`year`)
All time	No comparison (`none`)

The default comparison value is month. For a 30-day period, it compares the selected dates with the same dates shifted back 28 days—an earlier period, not a calendar month. If that comparison is not available for the chosen period, Explore uses No comparison.

Built-In and Saved Views

Explore includes four built-in views:

View	What it shows
Overview	The default revenue view.
Peak hours	Orders split by By Day of Week and By Hour of Day, shown as a heatmap.
Channels	Results split by By Channel, shown per Week.
Stores	Results split by By Store, shown per Week.

The Peak hours built-in view displays a heatmap of orders by day and hour:

Peak hours heatmap of orders by day and hour in Explore

Use + Save view to save the current measure, breakdowns, filters, chart and other report settings under a name. Saved views are stored in this browser for the signed-in user; they are not shared with teammates. A saved view keeps its report settings but not the date period or comparison, so applying it leaves the current period and comparison in place.

Questions You Can Answer

Each link opens a report with the listed settings. These examples use the most recent 90 days.

Question	Settings	Ready view
Which day of the week is busiest?	Measure Orders; By Day of Week; Bar.	Open orders by weekday
Which hour is busiest?	Measure Orders; By Hour of Day; Bar.	Open orders by hour
When are the peak hours across the week?	Measure Orders; By Day of Week, then By Hour of Day; Heatmap.	Open the peak-hours heatmap
How does delivery compare with pickup by week?	Measure Revenue; By Fulfillment; Show per Week; Stacked; include Delivery and Pickup.	Open the delivery and pickup trend
How does average order value vary between kiosk, web and app orders?	Measure Avg Order Value; By Channel; Show per Week; Line.	Open average order value by channel
Which stores are performing differently over time?	Measure Revenue; By Store; Show per Week; Line.	Open the store comparison
How long do orders take to accept or complete on each weekday?	Measure Avg Acceptance Time or Avg Completion Time; By Day of Week; Bar.	Open acceptance time by weekday · Open completion time by weekday
Which channel has the highest refund rate?	Measure Refund Rate; By Channel; Show per Week; Line.	Open refund rate by channel
How do pre-orders and ASAP orders vary by weekday?	Measure Orders; By Day of Week, then By Pre-order / ASAP; switch the table to Pivot.	Open pre-orders and ASAP by weekday
How does order volume vary by basket size?	Measure Orders; By Basket Size; Bar.	Open orders by basket size
How do tips and service charges change over time?	Measure Tips or Service Charges; No breakdown; Show per Week; Line.	Open tips over time · Open service charges over time

The busiest-day recipe above displays orders by day of the week as a bar chart:

Orders by day of week as a bar chart in Explore

Linking to a Pre-Filled View

The dashboard URL is https://dashboard.storekit.com/sales. In-dashboard links use the path form /sales?…. Query values are case-sensitive.

Parameter	Allowed values and default	Invalid-value behaviour
`period`	The preset values in Periods and Comparisons; default `30d`.	The value is not validated. An unknown period falls back to a 30-day date range. A valid `from` and `to` pair takes precedence.
`compare`	Use the value in brackets next to each label in Periods and Comparisons; default `month`.	Validated for the selected period. An unsupported value falls back to No comparison.
`stores`	Comma-separated venue IDs for one or more stores; omit it to include all stores.	Unknown IDs are dropped. If no IDs are valid, all stores are included.
`from`	Start of a custom date range in `YYYY-MM-DD` format. Use it with `to`; the start must be on or before the end.	An invalid, one-sided or reversed date range is ignored; the selected `period` applies instead.
`to`	End of a custom date range in `YYYY-MM-DD` format. Use it with `from`; the end must be on or after the start.	An invalid, one-sided or reversed date range is ignored; the selected `period` applies instead.
`measure`	The `URL value` entries in Measures; default `gross_revenue`.	Not validated. Use only the listed values.
`breakdown`	The `URL value` entries in Breakdowns; default `none`.	Not validated. Use only the listed values.
`secondary`	`none` or a value allowed for the selected breakdown in Breakdowns; default `none`.	Not validated as a query parameter. Use only a listed pair.
`group`	`hour`, `day`, `week` or `month`; default follows the selected period.	Unknown values are dropped, so the period’s default interval is used.
`chart`	`line`, `bar`, `stacked`, `area` or `heatmap`; default `line`.	Not validated. Use only the listed values; `heatmap` requires the weekday-and-hour pair.
`fulfillment`	Comma-separated: `Delivery`, `Pickup`, `InStore`, `Curbside`, `CateringDelivery`, `CateringPickup`; default no filter.	Unknown values are dropped; valid values remain.
`channel`	Comma-separated: `Web`, `App`, `Kiosk`; default no filter.	Unknown values are dropped; valid values remain.
`store`	`online`, `dineIn` or `catering` for every store of that type (the Quick select options), or comma-separated store IDs; default all stores.	Store IDs outside the account are dropped; valid IDs remain. Ignored when `stores` is also in the link.
`mode`	`transactional` or `operational`; default `transactional`. These select Order date and Due date, respectively.	Not validated. Only the exact value `operational` activates Due date; other values behave as Order date. Use one of the two listed values.
`view`	`table` or `pivot`; default `table`.	Not validated. Use only the listed values. Pivot needs a valid second breakdown; other values render the standard table.

Use stores with comma-separated venue IDs to keep a store selection in the link. Use from and to together to keep a custom date range. Select Copy link in the controls to copy the current report URL. In the second example, replace 12345 with the venue ID for your store.

https://dashboard.storekit.com/sales?measure=active_order_count&breakdown=day_of_week&chart=bar&period=90d&compare=none
https://dashboard.storekit.com/sales?measure=active_order_count&breakdown=day_of_week&chart=bar&stores=12345&from=2026-10-01&to=2026-10-31&compare=none
https://dashboard.storekit.com/sales?measure=active_order_count&breakdown=day_of_week&secondary=hour_of_day&chart=heatmap&period=90d&compare=none
https://dashboard.storekit.com/sales?measure=gross_revenue&breakdown=fulfillment&group=week&chart=stacked&fulfillment=Delivery%2CPickup&period=90d&compare=none
https://dashboard.storekit.com/sales?measure=avg_order_value&breakdown=channel&group=week&chart=line&period=90d&compare=none
https://dashboard.storekit.com/sales?measure=active_order_count&breakdown=day_of_week&secondary=order_timing&view=pivot&period=90d&compare=none

What Explore Does Not Do

Explore has no product-, category- or menu-item-level measures or breakdowns. For sales by product or category, open Analytics → Reports and choose Products or Categories; see Sales Reports. Explore can export the current data table with Export CSV, but it has no control for scheduling or emailing an export.

​What Explore Can Answer

​The Controls

​Fixed Options

​Measures

​Breakdowns

​Charts and Time Intervals

​Fulfillment and Channel Filters

​Periods and Comparisons

​Built-In and Saved Views

​Questions You Can Answer

​Linking to a Pre-Filled View

​What Explore Does Not Do