Found on Google. Ordered on Storekit.

Guests search your name on Google, and more and more, so do AI assistants. Whatever sits behind your order button decides who takes the order.

Delivery apps add their own links to your Business Profile, often without asking. Leave them there and Google, and the assistants that read your profile, can send a guest who wanted you straight to a marketplace, at up to 30% commission.

Make your own branded Storekit menu the preferred option for delivery and collection, then remove the links you don't want. It takes a few minutes and costs nothing.

Why your own menu should come first

• Your brand, not a marketplace. Guests order from your menu, your prices and your photos, not a list beside your competitors.
• No marketplace commission. Orders from Google land in your Storekit store, not a marketplace basket.
• The guest record is yours. Every direct order builds a guest you can contact again. Your guests, your data shows what to do with it.
• AI assistants follow your lead. Google's AI and assistants like ChatGPT and Gemini read your profile to find where to order. One preferred link sends them to you, not an aggregator.
• One clear button. A single order button, instead of a row of competing apps.

Set your Storekit menu as preferred

If your profile is new, Google will ask you to verify it before the link goes live.

1. Claim your profile. Go to google.com/business, search your restaurant name, then claim and verify it.
2. Add your ordering link. Paste your Storekit store URL and save.
   Edit profile > More > Order online links > Add link
3. Set Storekit as preferred. Select your Storekit link, then turn on Preferred for pickup and Preferred for delivery, and save.
   Food ordering > Storekit > Set as preferred
4. Make Storekit your main link. Connect Google in Storekit and link each store to its Google location. You can then read and reply to reviews from the same place.
   Feedback > Listing Health > Make StoreKit main link
   Open Feedback in your dashboard

Full detail in the help centre: Google Business Profile.

Remove the marketplace links

The search is free. The order should be too.

Uber Eats, Deliveroo, Just Eat and other apps can appear under Order online on your profile even if you never added them. The apps add these links themselves. Storekit can't remove them for you, but you can.

1. Open your profile. Search your business name on Google while signed in, or open it in Google Maps.
2. Open Food ordering. It lists every provider linked to your profile.
3. Remove each app. Select the provider, then Remove link. Repeat for every one you don't want.
   Food ordering > [provider] > Remove link
4. Check back in five business days. Google asks the provider to remove the link within five business days. If it's still there, report it on Google's managing food ordering links page.

Removing a link from Google doesn't end your contract with the app. If you keep an app for its own audience, keep it on the app and leave Storekit as the preferred link on Google.

Full detail in the help centre: Remove third-party order links.

Keep the profile working

A claimed profile gets you listed. An active one gets you chosen.

• Match your hours. Google hours should match your Storekit hours. A mismatch costs orders.
• Add photos. Dishes, the shopfront, the room on a busy night. Update them when the menu changes.
• Ask, then reply. Encourage guests to leave a review, then reply to each one from your Feedback dashboard with Smart reviews.
• Check your links. Look at Food ordering every month. Apps can add their links back.

Running more than one site

Every site gets its own Google location and its own Storekit store. Claim each location, add that site's store URL, set it as preferred, remove the app links, then link the two in your dashboard.

Guests searching near Borough get the Borough link. Nobody orders from the wrong kitchen.

Getting ready for AI assistants? Agentic ordering for restaurants. Want more guests to find you in the first place? SEO for restaurants.