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This tutorial builds a small pizza menu by hand in the storekit dashboard, then checks it on the live ordering page. It takes about 20 minutes. By the end you will have used every part of the menu builder you need day to day, and the pattern repeats for every category and product you add afterwards.
Is your menu coming from a POS? If your store is connected to a POS such as Zonal, Lightspeed, Toast or Deliverect, do not build the menu by hand — items, prices and availability are synced from the POS and hand-made products would not be linked to it. Follow POS Menu Sync instead, then come back to this page for the parts storekit still controls (category hours, images and allergens where your POS does not supply them).If you already have the menu in a spreadsheet, CSV Import is quicker than typing it in. If it is published on another platform or website, use Automatic Upload — see Build Your Menu.

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What You Will Build

If you are not sure what any of these words mean, the Menu Overview has a one-line definition of each.

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Before You Start

  • You need a store in the dashboard. If the store does not exist yet, follow Create Your Store first.
  • The store must have no menu for the manual setup flow to appear. If a menu already exists (for example one created by a colleague), you can either use it — skip to Step 2 — or archive it first as described in Replacing the menu on a store.
1

Create an empty menu

  1. Go to Stores and find your store’s card.
  2. Click Create a menu. This link only appears on stores that have no menu yet.
  3. On the Now, let’s setup your menu page, choose Enter Manually.
You land in the menu builder with an empty menu. From now on you can return to it any time from Menus → Edit on this menu.
On the Menus page the new menu is listed with your store’s name underneath it. A menu belongs to exactly one store, so check this now — items added to a menu on the wrong store have to be rebuilt.
2

Add a category

Categories are the sections customers scroll through, so name them the way a customer would look for them.
  1. In the menu builder click Add category.
  2. In the Add a Category dialog, enter the Name Pizzas. Leave Description blank for now.
  3. Click Create Category.
The category is created available all day, every day. Leave it like that for this tutorial; if you later need a breakfast-only section, come back and set its hours under Availability — see Category availability.
3

Add your first product

  1. Inside the Pizzas category click Add product, then New product.
  2. Enter the Name Margherita.
  3. Enter a Description, for example Tomato, mozzarella, fresh basil. The first line or so shows on the menu card, the rest on the product page.
  4. Enter the Price 9.50. This is the base price; the size and topping choices add to it later.
  5. Click Create Product.
The product now appears in the category. Click it to open the product editor, which has Details, Tags & Allergens, Modifiers and Video tabs — you will use the next two.
Add an image while you are on Details if you have one to hand: products with photos sell noticeably better. Anything up to 100 MB in a common image format is fine. See Product images.
4

Tag its allergens

  1. On the product, open the Tags & Allergens tab.
  2. In the allergen list, set Gluten and Milk to Contains. Every allergen is either Contains, May contain or Free; new products start with everything set to Free.
  3. Click Save changes.
The summary at the top of the allergen list is exactly what customers will see on the product page.Full guide: Tags & Allergens →
5

Add a required size modifier group

A modifier group is a question the customer answers when they add the product. This one is required — the customer cannot add a Margherita without picking a size.
  1. On the product, open the Modifiers tab.
  2. Under Add a modifier group, click Create a new group.
  3. Enter the Name Choose your size.
  4. Click Add an option and enter 10 inch with a Price of 0.
  5. Click Add an option again and enter 14 inch with a Price of 3.00.
  6. Under How many options can customers choose?, set both the minimum and the maximum to 1. A minimum of 1 is what makes the group required; a maximum of 1 means the two sizes behave like radio buttons.
  7. Leave In Stock ticked on both options and Initial display setting on Expanded.
  8. Click Save Modifiers.
A required group needs at least one option that is In Stock. If every option in a required group is out of stock, the whole product becomes unavailable — this is the most common reason a product “disappears” later. See Item Not Showing on the Menu.
6

Add an optional toppings group

This group is optional — customers can skip it — and lets them pick more than one thing.
  1. Still on the Modifiers tab, click Create a new group again.
  2. Enter the Name Add toppings.
  3. Add three options with Add an option: Mushrooms at 1.00, Olives at 1.00 and Pepperoni at 1.50.
  4. Under How many options can customers choose?, set the minimum to 0 and the maximum to 3. A minimum of 0 is what makes the group optional.
  5. Click Save Modifiers.
You now have a product with a required and an optional group. The Modifiers tab lists both; drag them to change the order customers see them in.Full guide: Modifiers →
7

Add a second product that reuses the same groups

You do not have to rebuild modifier groups for every pizza. Groups are shared: attach an existing one and any later edit to it applies everywhere it is used.
  1. Back in the Pizzas category, click Add product → New product.
  2. Enter the Name Marinara, a Description such as Tomato, garlic, oregano — no cheese, and the Price 8.50. Click Create Product.
  3. Open the product, go to Tags & Allergens, set Gluten to Contains and click Save changes.
  4. Go to Modifiers. Under Add a modifier group, click Use an existing group, find the size group you created in the list and click Add group to product. Repeat for the toppings group.
  5. Click Save changes.
For near-identical items (a Vegan Margherita, say) use Add product → Duplicate product instead. It copies the name, description, price, image, tags and allergens, and optionally the modifier groups, so you only change what differs. See Duplicate vs New.
8

Check the live ordering page

Everything you have saved is already live — there is no separate publish step.
  1. Go to Stores and click View store on your store’s card. Your ordering page opens in a new tab.
  2. You should see a Pizzas section with Margherita at £9.50 and Marinara at £8.50.
  3. Tap Margherita. The product page shows the allergen summary, Choose your size with the two sizes and Add toppings with the three toppings. Pick 14 inch and Pepperoni — the price shown should update to £14.00.
  4. Add it to the basket. You do not need to place the order.
If something is missing or greyed out, work through Item Not Showing on the Menu — it walks through every setting that can hide an item, from store snoozing to modifier stock.

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What to Do Next

Add the rest of your menu

Repeat steps 2–7 for each section. On a computer, drag categories and products to reorder them; on a touch device use Sort categories.

Import the rest from a spreadsheet

If the full menu is long, export what you have built as a template, fill it in and import the rest.

Set opening hours and fulfilment

When the store takes orders, and whether that is pickup, delivery or at the table.

Take items on and off sale

Snooze a product until tomorrow, mark a topping out of stock, or set a category’s hours.

Add photos to every product

Turn the list into a visual menu.

Understand the whole menu model

The overview explains every term and points to the guide for each task.