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Early access — Custom Filters is currently in early access. If you’d like to enable it for your store, please reach out to us on live chat.
storekit+ required — Custom Filters are available on storekit+ and higher subscription plans.
Large menus can feel overwhelming. Customers scroll past dozens of items looking for something that fits their diet, nutritional goals, or preferences — and sometimes give up before they order. Custom Filters solve this by letting customers instantly narrow down your menu to exactly what they’re looking for. Whether your customers are counting calories, avoiding gluten, or looking for high-protein meals, Custom Filters put them in control — and help you turn more browsers into buyers.

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How It Works

You define the filters, and storekit takes care of the rest. When a customer taps a filter, the menu instantly updates to show only the products that match. No page reloads, no waiting — it just works. Filters appear in two places:
  • Filter bar — Quick-access buttons shown directly on the menu page for one-tap filtering
  • Filters modal — A dedicated panel where customers can browse and combine multiple filters at once
Customers can stack filters to get more specific results. When multiple filters are active, only products matching all of them are shown.

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Why It Matters

  • Reduce decision fatigue — Customers find what they want faster, especially on menus with 50+ items
  • Increase conversion — When customers can quickly find dishes that match their needs, they’re more likely to order
  • Stand out — Most online ordering platforms don’t offer this level of personalisation
  • Cater to health-conscious diners — Nutrition-based filters appeal to the growing number of customers who care about what they eat

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Example Filters

Here are some examples of filters you could create:
FilterWhat It Does
Light BitesShows meals below a calorie threshold
Protein PackedShows meals meeting a minimum protein level
Low SugarShows meals with sugar below a set amount
Plant BasedShows items tagged as vegetarian
Gluten FriendlyShows items tagged as gluten-free
These are just examples — filters are fully customisable to suit your menu and your customers.

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Filter Types

Custom Filters support different ways of matching products:
  • Nutrition-based — Filter by calories, protein, sugar, fibre, or any other nutritional value on your products
  • Tag-based — Filter by tags you’ve already added to your products (e.g. “vegan”, “gluten-free”)
  • Combined — Create filters that require multiple conditions to be met at once (e.g. a calorie range and a minimum protein level)

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What Customers See

When Custom Filters are enabled, customers see filter buttons above the menu. Tapping a filter immediately hides products that don’t match, making it easy to browse a large menu without scrolling through items that aren’t relevant. If no products match the selected filters, a friendly message is shown with an option to clear all filters.

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Getting Started

Custom Filters are configured for your store by the StoreKit team during early access. To get started:
  1. Decide on your filters — Think about what your customers care about most (nutrition, dietary preferences, meal types, etc.)
  2. Make sure your products have the right data — Filters work best when your products have complete nutritional information and tags
  3. Reach out to us — Contact us on live chat and we’ll set up your filters
Custom Filters work alongside the existing dietary and allergen filters. Customers can use both at the same time.