Compare at price displays an original price crossed out next to the current price, making discounts more visible to customers. This creates urgency and shows customers exactly how much they’re saving.
How It Works
When you set a compare at price on a product:
- The compare at price appears struck through
- The current price displays next to it
- Customers see both prices side by side
For example, a product with a £12.00 price and £15.00 compare at price displays as: £15.00 £12.00
Setting Compare At Price
- Go to your storekit dashboard
- Navigate to Menu
- Click into a Category
- Click the product you want to edit
- In the Compare At Price field, enter the original (higher) price
- Click Save
The compare at price should be higher than the current price. If they’re the same or the compare at price is lower, the display won’t make sense to customers.
Use Cases
Run a weekend sale by temporarily lowering your product price and setting the original as the compare at price. After the promotion, remove the compare at price and restore the original price.
Happy Hour Pricing
Highlight happy hour discounts by showing the regular price crossed out next to the reduced price.
Seasonal Sales
During holiday promotions, use compare at price to show customers exactly how much they’re saving on featured items.
Launch Offers
When introducing new products, offer an introductory price with the future regular price shown as the compare at price.
Removing Compare At Price
To remove the crossed-out price:
- Open the product in your dashboard
- Clear the Compare At Price field
- Click Save
The product will display only its current price.
Tips
- Don’t overuse - If every item shows a discount, the effect diminishes
- Be honest - Only show genuine previous prices to maintain customer trust
- Time-box promotions - Set calendar reminders to remove compare at prices when promotions end
- Consider perception - Large discounts (30%+) are more attention-grabbing than small ones
