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Uber Direct is Uber’s white-label delivery service that lets you use Uber’s driver network for your own deliveries. Customers order from your store and an Uber driver delivers - without Uber branding.

Overview

  • Coverage: UK and Switzerland
  • Driver network: Access to Uber’s extensive driver pool
  • White-label: Your branding, not Uber’s

Setup

  1. Sign up for Uber Direct at uber.com/direct
  2. Complete business verification
  3. Obtain your API credentials
  4. In storekit, go to SettingsIntegrationsDelivery
  5. Select Uber Direct and enter your credentials
  6. Configure delivery settings
  7. Save changes

How It Works

  1. Customer places a delivery order on your store
  2. storekit sends order to Uber Direct
  3. Uber assigns nearest available driver
  4. Customer tracks delivery on your order status page
  5. Driver delivers the order

Order Data Sent

FieldDescription
pickupAddressStore address with coordinates
dropoffAddressCustomer delivery address
customerNameCustomer first and last name
customerPhoneCustomer phone number
orderValueTotal order value
itemsItem names and quantities
specialInstructionsDelivery notes
pickupReadyTimeWhen order will be ready
dropoffDeadlineLatest acceptable delivery time

Customer Experience

Live Tracking

Customers see on your order status page:
  • Driver name and photo
  • Real-time location on map
  • Estimated arrival time
  • Option to contact driver

Delivery Updates

Real-time status updates:
  • Driver assigned
  • Driver heading to store
  • Driver arrived at store
  • Order picked up
  • Driver en route to customer
  • Delivered

Configuration Options

Dispatch Timing

OptionDescription
ImmediateRequest driver when order accepted
ScheduledRequest driver at pickup ready time
ManualTrigger dispatch from dashboard

Pickup Instructions

Provide instructions for drivers:
  • Where to park
  • Which entrance to use
  • Who to ask for
  • Any access codes

Delivery Requirements

Set delivery preferences:
  • Signature required
  • Leave at door
  • Hand to customer
  • ID verification (for age-restricted items)

Pricing

Uber Direct pricing is based on:
  • Distance from store to customer
  • Time of day (surge pricing may apply)
  • Market demand
Configure customer charges:
  • Pass full cost to customer
  • Fixed delivery fee
  • Free delivery (you absorb cost)
  • Free over order threshold

Tipping

Customers can tip drivers:
  • Tip option shown after delivery
  • Tips go directly to drivers
  • Improves driver acceptance rates

Service Level

Uber Direct provides:
MetricTypical Performance
Driver assignment2-5 minutes
Delivery time20-40 minutes
Coverage hoursVaries by market

Troubleshooting

No Drivers Available

If no drivers accept:
  • Order remains in queue
  • Uber continues searching
  • You’re notified after timeout
  • Consider extending pickup window

Driver Cancellation

If a driver cancels:
  • Uber automatically reassigns
  • Customer sees updated ETA
  • Minimal disruption

Best Practices

Accurate Ready Times

Set realistic pickup times to avoid driver waiting

Clear Pickup Instructions

Help drivers find you quickly

Secure Packaging

Package orders to survive transport

Monitor Peak Hours

Adjust delivery fees during high-demand periods