Klaviyo

Klaviyo is an email and SMS marketing platform designed for e-commerce. The storekit integration sends real-time customer behaviour and order data to power your marketing campaigns.

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Setup

1. Log in to your Klaviyo account
2. Go to Settings → API Keys
3. Copy your Public API Key (starts with pk_)
4. In storekit, go to Settings → Integrations
5. Paste your Klaviyo Public API Key
6. Save changes

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Tracked Events

The integration automatically tracks customer behaviour on your store:

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Active on Site

Triggered when a customer visits your store.

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Viewed Product

Triggered when a customer views a product.

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Added to Cart

Triggered when a customer adds an item to their cart.

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Started Checkout

Triggered when a customer begins the checkout process.

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Customer Identification

When a customer enters their email at checkout, they are automatically identified in Klaviyo. This links their browsing behaviour to their profile.

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Order Data

When an order is completed, storekit sends complete order data to Klaviyo including:

• Customer details (name, email, phone)
• Order items and quantities
• Order total and discounts
• Fulfillment method
• Marketing consent status

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Use Cases

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Abandoned Cart Emails

Create flows triggered by “Started Checkout” without a subsequent order:

1. In Klaviyo, create a new Flow
2. Set trigger to “Started Checkout”
3. Add a time delay (e.g., 1 hour)
4. Add condition: has not “Placed Order” since starting flow
5. Send recovery email with cart contents

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Browse Abandonment

Re-engage customers who viewed products but didn’t purchase:

1. Create flow triggered by “Viewed Product”
2. Add time delay
3. Exclude customers who placed an order
4. Send personalised product recommendations

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Post-Purchase Campaigns

• Thank you emails
• Review requests
• Reorder reminders
• Cross-sell recommendations

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Customer Segmentation

Build segments based on:

• Purchase frequency
• Average order value
• Product categories purchased
• Time since last order

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